What AEO, GEO and SEO actually mean for your strategy
Roughly 80% of what makes AI mention you overlaps with good SEO. Helpful content, a clean and fast site, clear structure, and real authority all still matter. An AI engine isn't going to quote a thin, confusing page it can't make sense of. So if an agency tells you AI search needs a completely new playbook and a completely new budget, be wary. Most of the foundations are the ones your team already knows. That's the recycled 80%, and the scepticism around it is fair.
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