Blog
Practical thinking on AI visibility, brand monitoring, and how people discover companies through answer engines.
Recent articles
17 July 2026ChangelogBy Andy Bright
Changelog #0005
This last week for us was all about enhancing the Cleotic CLI. Full read-write capability, scriptability improvements, and features that provide a more efficient experience for AI agents.
7 July 2026Answer-engine optimisation (AEO)By Anton Pletnov
The 13 words that can rewrite what ChatGPT says about your brand
A single Reddit comment, 13 words long, can change what an AI assistant recommends to your customers. Not a viral thread. Not a coordinated campaign. One comment, written in two minutes, by anyone with a free account.
26 June 2026AEO / GEO
Your AI visibility score swings overnight. Here are the 3 numbers worth reporting.
Your score swings because each AI answer is generated fresh, not retrieved from a fixed table. Ask the same buyer question twice and the engine can name different brands, in a different order, citing different sources, minutes apart. The score is real. It is just one draw from a moving distribution.
25 June 2026AEO / GEOBy Anton Pletnov
What AEO, GEO and SEO actually mean for your strategy
Roughly 80% of what makes AI mention you overlaps with good SEO. Helpful content, a clean and fast site, clear structure, and real authority all still matter. An AI engine isn't going to quote a thin, confusing page it can't make sense of. So if an agency tells you AI search needs a completely new playbook and a completely new budget, be wary. Most of the foundations are the ones your team already knows. That's the recycled 80%, and the scepticism around it is fair.
24 June 2026Answer-engine optimisation (AEO)By Anton Pletnov
How agentic search is taking your organic clicks
Lost clicks are easy to see. The business cost takes longer to surface and hurts more. Top-of-funnel discovery is where future customers meet you for the first time. When an AI answer fields those questions and does not mention you, you do not simply lose a session, you lose a place on the shortlist before it is even written. Referral traffic from Google search has already fallen year on year for many brands.
19 June 2026ChangelogBy Andy Bright
Changelog #0004
Install Cleotic from within WordPress, increased insight depth, new site audit tool, and weekly summary emails for all customers.
9 June 2026Answer-engine optimisation (AEO)By Anton Pletnov
Traditional SEO and AI optimisation aren't competing. Here's why you need both
The missing piece is not a new content strategy. It is visibility into whether AI engines are actually picking up your brand, for which questions, and how you stack up against competitors. That is the gap Cleotic fills. It tracks how often the major AI engines mention your brand, the prompts that trigger those mentions, and where rivals are getting recommended in your place.
8 June 2026AEO / GEOBy Anton Pletnov
How to accurately measure your brand's share of voice in AI search
You measure share of voice in AI answers accurately by asking the real AI engines the questions your buyers ask, many times over, keeping the evidence behind every result, and then checking it against what AI is actually doing on your own website. A single screenshot of ChatGPT naming your brand is not a measurement. It's a coincidence. Ask the same question an hour later, on a different engine, for a different person, and the answer moves.
5 June 2026AEO / GEOBy Anton Pletnov
Is LLM optimisation actually working? Here's what the data says
Spoiler allert: The fix is not to stare harder at your existing dashboards. It's to add a layer that watches the AI answers themselves, the same way you once watched search rankings.