Today we shipped Cleotic.AI

Cleotic.AI went live this morning. It's an AI brand visibility tool. It shows you how your brand appears inside ChatGPT, Claude, Gemini, Grok, and Perplexity, and what those models say when somebody asks about you. We built it at General Dataworks. We've opened it today to a first cohort of 50 brands. This is a soft launch, not a product debut, and the rest of this post explains why.

What Cleotic does

Your customers are increasingly searching inside AI engines. Most brand teams have little visibility into that surface. Cleotic gives you four things.

1. A daily visibility score for your brand across ChatGPT, Claude, Gemini, Grok and Perplexity, scored against a prompt library tailored to your category.

2. Citation exploration, so you can see which sites the model cited when it talked about your brand or market segment.

3. Competitor brands tracked alongside yours, so you can see share of voice and where they're winning.

4. A weekly digest by email and a live dashboard.

Why we built it at GDW

General Dataworks is a data and analytics consultancy. We've been working with clients on dashboards, reporting, and analytics infrastructure. In many conversations we had with clients and prospects recently, the same question came up. "How do we show up in AI search?"

When we asked what people we doing about this currently some brands said they running ad hoc prompts in ChatGPT and screenshotting the results. Others were ignoring it. This insight suggested that as the category was new, the tooling was thin, and the brands that did track it were piecing together their own solutions spreadsheets, presentations, some well-meaning but fragile scripts.

So we built a tool that allows structured, repeatable analysis and reporting. Cleotic is General Datawork’s first public-facing product. It is owned, built, and supported by General Dataworks. The same team that uses it to support our own business ships the product, which is the only structure we trust to keep the product honest.

Why a soft launch

We've watched a lot of SaaS launches stumble at the starting line. Loud Product Hunt day, undersized-infrastructure, a negative first impression, and a churned cohort by the end of the month. We're doing the opposite.

Today's soft-launch has three goals.

1. Test the product under real load.

   We need real users to find where we need to optimise.

2. Sharpen the proposition.

   We've talked to brand and marketing teams during the build. We now need 50 customers to tell us what we got right, what we could do better, and what we should ship next.

3. Stay honest.

   The first 50 know they are buying a product that's still being shaped and that they get to participate directly in it’s future direction.

What we've decided not to do. We're not on Product Hunt today. We're not trying to get on Hacker News. We're not on Reddit. Those are hard launch channels and we'll come back to them in two to three weeks when we've absorbed the soft launch feedback. Today is for our network and for people who actually want to be early.

What you get if you join the first 50

The first 50 brands get access to a discounted Founder pricing tier. Twelve months of access at a fixed fee and a direct line to the team. You also get input on what we ship next. We're keeping the cohort small on purpose, because the only way to do this properly is to know every customer by name in the first months.

There's no waitlist gimmick. If you reply or DM me today and you're a fit, you're in.

What we expect to get wrong

A short, public, before-the-event list, since we'd rather flag this now than apologise for it later.

• The competitor coverage is biased towards English-language brands at launch. Multi-language brand tracking is on the roadmap and not in the soft launch.

• The weekly digest will probably need some iterations before it's the email you actually want to read on a Monday morning.

If any of these matter more to you than others, we'd rather know now.

What's next

We expect to spend the next four weeks doing three things. Talking to every one of the first 50 customers individually. Shipping enhancements fast. Holding back on growth marketing until the product earns it.

Then we'll do the louder launch. Product Hunt, Hacker News, Reddit, and the press outreach we've been holding back on. We’ll attend to that when we'll have evidence, customers, and a sharper story to tell.

How to get in

If you run a brand, or portfolio and you want to know what the five AI engines we support are saying about you, DM me on LinkedIn. We'll get you in within 24 hours.

If you've read this far and you're not a fit but you know someone who is, please send them this post. The fastest way to get to the right first-50 is for the right people to hear about it.