Guides, tips, stories about building and executing winning answer engine optimisation (AEO) strategies.
A single Reddit comment, 13 words long, can change what an AI assistant recommends to your customers. Not a viral thread. Not a coordinated campaign. One comment, written in two minutes, by anyone with a free account.
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Lost clicks are easy to see. The business cost takes longer to surface and hurts more. Top-of-funnel discovery is where future customers meet you for the first time. When an AI answer fields those questions and does not mention you, you do not simply lose a session, you lose a place on the shortlist before it is even written. Referral traffic from Google search has already fallen year on year for many brands.
The missing piece is not a new content strategy. It is visibility into whether AI engines are actually picking up your brand, for which questions, and how you stack up against competitors. That is the gap Cleotic fills. It tracks how often the major AI engines mention your brand, the prompts that trigger those mentions, and where rivals are getting recommended in your place.
Most generative engine optimisation (GEO) tools stop at the mention count. They confirm that you were named, and little else. Cleotic was built to measure the next step. Cleotic is an AI brand visibility tracker that reports your share of voice across ChatGPT, Perplexity, Gemini, Claude, and Grok, so you can see your position against named competitors rather than your own activity in isolation.
