Yes, there's software that tracks whether AI recommends your brand
The more important question isn't whether the software exists. It's whether you know where you stand right now, and what you're doing about it. Cleotic was built to answer that first question quickly, and help you act on what you find.
Anton Pletnov
Director of Growth and Operations
Here's something that might keep you up at night. Right now, thousands of buyers are asking ChatGPT, Perplexity, and Google's AI Overviews questions like "what's the best tool for X?" or "which software should I use for Y?" And AI is answering them. Confidently, instantly, and with specific brand names.
Is yours one of them?
If you can't answer that question, you're not alone. Most marketing teams are still focused on where they rank in Google while an entirely new channel for brand discovery has quietly taken over. The good news is that there is now software built specifically to answer this question. The not-so-good news is that if you haven't started tracking it yet, your competitors probably have.
Here's what you need to know.
What does LLM brand monitoring actually mean?
LLM stands for large language model, the technology powering tools like ChatGPT, Claude, Gemini, and Perplexity. When someone types a question into any of these tools, the AI generates an answer based on everything it has learned from the web. That answer often includes specific brand recommendations.
LLM brand monitoring, sometimes called AI visibility monitoring or Answer Engine Optimisation (AEO), is the practice of tracking how often, and in what context, your brand appears in those AI-generated answers.
Think of it like this. Traditional SEO told you where you ranked on page one of Google. LLM brand monitoring tells you whether AI is recommending you at all, how often, what it says about you, and which of your competitors it's recommending instead.
It's a fundamentally different kind of visibility, and it requires a different kind of tool.
The software that exists today
The category is young but moving fast. Serious money has entered the space. Profound raised $96 million at a $1 billion valuation in early 2026, and Peec AI hit $100 million within months of launching. That tells you everything about how quickly AI brand visibility has become a boardroom priority.
Alongside the pure-play newcomers, the established SEO and digital monitoring platforms have started adding AI visibility features to their existing products. Think of the tools your marketing team already uses for rank tracking, backlink analysis, and search monitoring. Several of them now have an "AI tab" somewhere in the dashboard.
The problem is that bolting AI monitoring onto an SEO product is a slow way to solve a fast-moving problem. These platforms were architected around keywords, crawlers, and search engine signals. Retrofitting them to understand how LLMs decide which brands to recommend is a bit like asking a map-maker to build a GPS. The output might look similar, but the underlying logic is completely different.
Cleotic.AI is a pure-play LLM visibility platform, built specifically for this problem from day one. No legacy architecture to work around, no SEO methodology repurposed for a new use case. That means faster product development, features designed around how AI actually works, and significantly better value for teams that don't need to pay for a suite of tools they'll never use.
When the category is moving this quickly, being purpose-built isn't just a positioning line. It's a practical advantage.
What these tools actually measure
Cleotic.AI brand monitoring platform tracks some of the following:
Share of voice tells you what percentage of AI answers for your target queries mention your brand. Top-performing brands typically capture at least 15% share across their core queries. Enterprise leaders in specialised verticals can reach 25 to 30%.
Citation rate tracks whether AI is actually linking to or citing your content as a source. This is the closest analogue to a backlink in the AI world.
Sentiment reveals whether, when AI mentions your brand, the framing is positive, neutral, or qualified with caveats.
Competitive visibility shows which brands appear for the queries you're targeting and who is getting recommended in your place.
Content gaps highlight which queries you should appear for but don't. These are your biggest opportunities.
Your next customer is probably asking an AI assistant for a recommendation in your category today. They'll get three to five brand names back. If yours isn't one of them, they'll never know you exist. That's the gap content gaps are designed to close.
Why this is different from SEO
SEO is about ranking. AEO or GEO is about being cited.
With traditional search, you optimise for keywords, earn backlinks, and fight for position one on the results page. With AI search, the model synthesises an answer from everything it knows and either includes your brand or it doesn't. There's no position two. Either you're in the answer or you're not.
The implications for brand discovery are significant. A buyer asking an AI assistant for a product recommendation at the start of their research journey will receive a shortlist of three to five brands. If yours isn't on that list, you won't even make it to the consideration stage, let alone the shortlist a human researcher might have compiled.
This isn't a future problem. It's happening now, for your category, today.
What Cleotic.AI does
Cleotic.AI is built for exactly this. It's an AI brand visibility tracker that shows you how your brand appears across the major LLMs, what's being said, how often, and how you compare to competitors.
Unlike the enterprise-heavy platforms in this space, Cleotic is designed for ambitious teams that want real answers without a six-figure contract. You get a clear picture of your AI share of voice, the queries where you're visible and the gaps where you're not, and the data you need to do something about it.
If you've been asking whether you show up when AI recommends products in your category, this is where you find out.
What you should do about this
If you've never checked your AI brand visibility before, start with a simple test. Open ChatGPT or Perplexity and ask the kinds of questions your ideal customer would ask at the start of their research. Something like "what's the best tool for your category?" or "which platform should I use for your use case?"
If your brand appears, great. Now find out how consistent that visibility is across different queries and different AI platforms.
If your brand doesn't appear, you've just identified a gap that your competitors may already be filling.
Either way, tracking this manually is a starting point, not a strategy. The brands that will win the AI discovery channel are the ones building systematic visibility now, while the category is still forming.
So, is your brand in the answer?
The more important question isn't whether the software exists. It's whether you know where you stand right now, and what you're doing about it.
Cleotic.AI was built to answer that first question quickly, and help you act on what you find.
Ready to see how your brand appears in AI answers? Start your free trial today.
