General education content on AEO/GEO LLM Search and Visibility
Your score swings because each AI answer is generated fresh, not retrieved from a fixed table. Ask the same buyer question twice and the engine can name different brands, in a different order, citing different sources, minutes apart. The score is real. It is just one draw from a moving distribution.
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Roughly 80% of what makes AI mention you overlaps with good SEO. Helpful content, a clean and fast site, clear structure, and real authority all still matter. An AI engine isn't going to quote a thin, confusing page it can't make sense of. So if an agency tells you AI search needs a completely new playbook and a completely new budget, be wary. Most of the foundations are the ones your team already knows. That's the recycled 80%, and the scepticism around it is fair.
You measure share of voice in AI answers accurately by asking the real AI engines the questions your buyers ask, many times over, keeping the evidence behind every result, and then checking it against what AI is actually doing on your own website. A single screenshot of ChatGPT naming your brand is not a measurement. It's a coincidence. Ask the same question an hour later, on a different engine, for a different person, and the answer moves.
Spoiler allert: The fix is not to stare harder at your existing dashboards. It's to add a layer that watches the AI answers themselves, the same way you once watched search rankings.
The more important question isn't whether the software exists. It's whether you know where you stand right now, and what you're doing about it. Cleotic was built to answer that first question quickly, and help you act on what you find.
What does AI say abut your brand and why it matters? If you have not asked this question yet its worth paying attention now.
