Segments
A segment groups prompts by market, language, or campaign. Use separate segments for research such as "UK buyer questions" and "Enterprise comparisons".
Create a segment
Adding a brand creates its first segment, tracked on the models your plan includes. Open Brand settings → Segments to add another.
Set:
- Name, so teammates can recognise the research scope.
- Geo and Language, to describe its geographic and language context.
Save the segment, then add its questions from Answers → Prompts.
Geography can inform supported site assessments. Language is a context label, not automatic translation. Put location and language requirements into the prompt wording when they matter to the answer.
Model coverage
New segments automatically use the models available on your plan. Google AI Overviews and Google AI Mode are separate search experiences from Gemini and are included when available.
Prompts run when added, then on a regular schedule. Answers shows the next collection. Check Plan & Usage for your organisation's limits.
Audiences
On Business, a segment can carry an audience: the buyer its prompts are asked as. Cleotic sends the audience with every prompt as a short "About me" line, so the answers show what the AI models tell that buyer rather than an anonymous user in the same market.
Describe a consumer by age, occupation, household and home, or a business buyer by role, seniority, company size, structure and industry. Both can add a budget, expertise and up to three priorities, such as lowest price, integrations or customer service. Start from a template and adjust it; the form shows the exact line sent.
Situation and needs change answers far more than age or gender do. An audience that only gives an age and gender usually returns the same brands as no audience at all.
To compare a buyer with the anonymous answers, open the segment's menu in Brand settings → Segments and choose Add audience variant. It creates a segment in the same market and language with a copy of the segment's active prompts. Each copied prompt counts towards your prompt allowance, and the copies are independent of the originals afterwards.
Audience segments collect from ChatGPT, Claude and Gemini. Google AI Overviews and AI Mode can't be told who is searching, so they aren't collected for audience segments. Changing a segment's audience changes the sample behind its metrics, in the same way as changing its market.
Pause and resume
Pause a segment to stop scheduled collection while preserving its prompts and existing evidence. Resume it from Brand settings or the segment detail view when you want collection to continue.
A paused brand or prompt can also stop collection. If data is missing, check status at all three levels.
Review a segment
Open its detail view to check scope, models, prompts, and analytics. Elsewhere in the brand, use the segment selector to focus Overview, Answers or Content Studio on that research scope.
Keep the same segment and model set when comparing periods. Changing them changes the sample behind the metrics.
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