Understanding AI visibility
On this page
Cleotic measures how your brand appears in answers to the questions you choose to monitor. You choose the prompts, Cleotic collects answers from the models your plan includes, and you compare the evidence over time.
The results describe that sample. They do not represent every user conversation with ChatGPT, Claude, Gemini, or another assistant, and a consumer chat may differ from a monitored response.
What each signal tells you
| Signal | What it measures | Where to look |
|---|---|---|
| Visibility | The share of captured answers that name a brand | Overview |
| Share of voice | A brand's share of the answers naming your primary brand or active competitors | Overview and analytics details |
| Mentions and recommendations | Whether the brand appeared and whether the answer recommended it | Answers |
| Sentiment | How models describe the brand across six scored dimensions | Perception |
| Citations | Sources included in captured answers | AI citations |
| AI traffic | Detected crawler requests and referrals reaching your site | AI traffic |
| Site readiness | Website checks that can reveal access or content problems | Site readiness |
A mention, a citation, a crawler visit, and a referral are different events. A model can mention your brand without citing your site. A crawler can request a page without that page appearing in an answer.
Build a useful monitoring sample
Choose questions that match your customers' decisions. Include broad category questions, specific use cases, and comparisons. Keep questions that name your brand distinguishable from questions where a model must choose which brands to mention.
Use segments to organise related questions by market, language, or campaign. Keep the sample consistent when comparing periods.
Follow the evidence to an action
- Review Overview for the current snapshot.
- Open Answers to inspect the responses behind a change.
- Check Opportunities for relevant gaps and the suggested play.
- Make the content or site change, then watch the proof in later runs.
- Share the evidence and its date range in Reports.
AI responses vary from run to run. Each rate shows the range it likely sits in, and Cleotic marks a change only when it is larger than that variation. Even then, check the underlying wording before concluding that your content caused it.
Start collecting
New active prompts receive an initial run, then run on a regular schedule. AI analysis and source details may arrive after the response text. Website traffic requires a separate tracking installation.
Follow Quick start to create your first brand, or use the free AI Visibility Checker for a one-time snapshot.