Understanding AI visibility
Cleotic measures how your brand appears in answers to the questions you choose to monitor. You select prompts and AI models, collect responses, and compare the evidence over time.
The results describe that sample. They do not represent every user conversation with ChatGPT, Claude, Perplexity, or another assistant, and a consumer chat may differ from a monitored response.
What each signal tells you
| Signal | What it measures | Where to look |
|---|---|---|
| Visibility | How often and how early a brand appears in captured answers | Performance |
| Share of voice | A brand's share of detected mentions among your active brands | Performance and analytics details |
| Mentions and recommendations | Whether the brand appeared and whether the answer recommended it | Answers |
| Sentiment | How models describe the brand across six scored dimensions | Perception |
| Citations | Sources included in captured answers | Sources -> AI citations |
| AI traffic | Detected crawler requests and referrals reaching your site | Sources -> AI traffic |
| Site readiness | Website checks that can reveal access or content problems | Site Readiness |
A mention, a citation, a crawler visit, and a referral are different events. A model can mention your brand without citing your site. A crawler can request a page without that page appearing in an answer.
Build a useful monitoring sample
Choose questions that match your customers' decisions. Include broad category questions, specific use cases, and comparisons. Keep questions that name your brand distinguishable from questions where a model must choose which brands to mention.
Use segments to organise related questions and set their model selection and schedule. Keep the sample consistent when comparing periods.
Follow the evidence to an action
- Review Performance for the current snapshot.
- Open Answers to inspect the responses behind a change.
- Check Opportunities or Content Studio for relevant gaps.
- Make the content or setup change, then review later runs.
- Share the evidence and its date range in Reports.
AI responses vary. Check several runs and the underlying wording before concluding that a change in your content caused a change in visibility.
Start collecting
New active prompts receive an initial run, then follow the segment's schedule. AI analysis and source details may arrive after the response text. Website traffic requires a separate tracking installation.
Follow Quick start to create your first project, or use the free audit for a one-time snapshot.