Understanding AI Visibility

AI assistants like ChatGPT, Claude, and Perplexity are changing how people discover and evaluate brands. When someone asks an AI "What's the best project management tool?" or "Which CRM should I use?", the AI's response shapes their perception -- and your brand may or may not be part of that answer.

AI visibility is about understanding and improving your brand's presence in these AI-generated responses.

Why it matters

Traditional search lets you see your rankings on Google and optimise accordingly. But AI responses are different:

• AI models synthesise information rather than returning a list of links. Your brand either gets mentioned or it doesn't.
• Different AI models say different things. ChatGPT might mention your brand frequently while Claude barely knows you exist.
• AI responses change over time. As models are updated and retrained, your visibility can shift without warning.
• There's no "page one" to optimise for. You need to monitor what AI models actually say when asked questions relevant to your business.

Without monitoring, you're flying blind. Cleotic gives you the data to see exactly where you stand.

Key metrics

Cleotic tracks several metrics that together paint a complete picture of your AI visibility:

Visibility score

A 0-100 score that combines how often your brand is mentioned (mention rate) with where it appears in AI responses (average position). A higher score means AI models are more likely to mention your brand, and to mention it prominently. Learn more in Visibility scores.

Share of voice

Your brand's share of total AI mentions across all monitored prompts, compared to competitors. If you have 45% share of voice and your closest competitor has 30%, you're currently dominating the AI conversation in your space. Learn more in Share of voice.

Sentiment

How AI models characterise your brand across six dimensions: trust, innovation, value for money, customer experience, market leadership, and recommendation likelihood. Sentiment tells you not just whether you're mentioned, but how positively. Learn more in Sentiment analysis.

Citations

The URLs and sources that AI models reference when they talk about your brand. Citations reveal which content is shaping AI perception -- your own website, competitor sites, news articles, or third-party reviews. Learn more in Citations.

Answer gaps

Prompts where competitors are mentioned but your brand is not. These are opportunities -- specific questions where you're missing from the AI conversation. Learn more in Answer gaps.

The monitoring cycle

Cleotic supports a continuous improvement loop:

1. Monitor -- Run prompts against AI models on a regular schedule (daily or weekly) to capture current responses.
2. Analyse -- Review your visibility scores, share of voice, sentiment, and citations to understand your current position.
3. Identify gaps -- Use answer gaps and citation analysis to find where you're missing or underrepresented.
4. Create content -- Use Content Studio to generate content aimed at filling those gaps.
5. Track progress -- Set visibility goals and watch your scores change as your content takes effect.

This cycle helps you move from passive observation to active improvement of your AI visibility.

How Cleotic collects data

Cleotic sends your prompts to the AI models you've selected and captures their full responses. It then analyses each response to identify:

• Which brands were mentioned
• The sentiment of each mention (positive, negative, or neutral)
• Where in the response each brand appeared
• Any URLs or sources the AI model cited

All of this happens automatically on the schedule you configure. You can also run prompts on demand at any time.