Citations
Citations are the URLs and sources AI models referenced while answering your prompts. They show which content is shaping AI perception of your brand and competitors.
Why citations matter
Citations help you understand:
- Whether your own content is being referenced
- Which competitor domains are influencing responses
- Which third-party sources AI models appear to trust
Viewing citations
Open Sources for the unified source health view, or the citations detail view when you need the full citation table. Citation evidence includes:
- Total citations
- Unique domains
- Source-type breakdowns
- A detailed citation table with URL, domain, source type, brands, models, and capture date
Filtering citations
The current citations UI supports these filters:
- Monitor
- Source type
- Brand
- View / relevance
- Ownership: own domain, competitor domain, or third-party
- Search
- Date range
There is no dedicated domain dropdown filter today; domain-level investigation happens through search and the ownership classification.
Ownership view
Ownership is one of the most useful citation cuts:
- Own citations show where your content is already informing model responses.
- Competitor citations show where rivals are shaping the narrative.
- Third-party citations show the external sources models rely on.
Trial and access behaviour
During restricted trial states, citation data can be shown in a locked view with an upgrade prompt.