Cleotic

Visibility scores

Visibility measures how often and how prominently a configured brand appears in the answers Cleotic captures. It describes your monitored questions and model set, not all conversations on an AI platform.

Mention rate and position

Mention rate is the percentage of captured responses in which Cleotic detects the brand. If your brand appears in 15 of 20 responses, its mention rate is 75%. One prompt can produce several responses across models and scheduled runs.

Average position describes how early the brand appears among the detected brand mentions. Lower positions mean earlier mentions. It is calculated from responses with a detected mention, not from answers where the brand is absent.

Overall score

The overall score combines mention rate with position on a 0-100 scale. The current calculation weights mention rate at 70% and the position contribution at 30%:

Overall score = 0.7 × mention rate + 0.3 × (100 / max(average position, 1))

A brand with a 75% mention rate and an average position of 2 scores 67.5. A brand with no detected mentions scores 0.

Visibility does not measure whether the mention was favourable. Read sentiment and the response text alongside it.

Read and compare scores

Start with the primary brand's score on Performance. Open the analytics detail view to compare configured brands, mention rates, and positions. The per-model breakdown uses mention rate for its model score; it does not apply the overall score's position weighting.

Choose a date range and segment before comparing results. Week, Month, and Year presets help you change the window; use custom dates where offered. Your plan's history retention limits the available evidence.

For a useful comparison, keep prompt wording, model selection, segment scope, and active competitors consistent. Small samples, failed model runs, new prompts, or brand reanalysis can change the score without a change in your website content.

Investigate a low score

  1. Check Answers -> Prompts to confirm recent responses exist.
  2. Read relevant answer gaps and inspect the competitor mentions.
  3. Review citations for sources you can investigate.
  4. Plan an appropriate change in Content Studio, then compare later runs under the same scope.

There is no universal target score. Use your own baseline and relevant competitors, and check the underlying answers before drawing a conclusion.