Cleotic

Sentiment Analysis

Sentiment analysis measures how AI models describe your brand across six dimensions, not just whether they mention it.

The six dimensions

Cleotic scores these dimensions on a 0-10 scale:

  1. Trust / Reliability
  2. Innovation
  3. Value for Money
  4. Customer Experience
  5. Market Leadership
  6. Recommendation Likelihood

Viewing sentiment

Sentiment is the default Perception view when data is available. The sentiment page lets you:

  • Review sentiment data across the selected date range
  • Compare the primary brand against competitors
  • Inspect provider assessments and evidence when available

Starter plans show the Sentiment view in a locked state. Upgrade to Business or above to collect and view sentiment scores, trends, schedule settings, and evidence.

Project Settings includes the sentiment schedule controls:

  • Set the refresh frequency allowed by your plan
  • Mark sentiment monitoring as active or paused

The current UI does not expose a separate "choose models for sentiment" control.

Reading sentiment data

The Perception sentiment page can include:

  • A radar chart comparing brands across all six dimensions
  • A trends view over time
  • Optional AI-written summaries for the selected brand
  • Optional per-model summaries
  • Optional evidence panels for specific dimensions

Date ranges

Preset date ranges are:

  • Week
  • Month
  • Year

Tips

  • Compare dimensions, not just averages.
  • Check per-model summaries when one model appears out of step with the others.
  • Use sentiment alongside visibility, citations, and brand-positioning language to understand both prominence and perception.