Sentiment analysis
Open Perception -> Sentiment to see how AI models assess your brand across six dimensions. These are model assessments, not customer survey results.
The six dimensions
Cleotic scores these dimensions on a ten-point scale:
- Trust / Reliability
- Innovation
- Value for Money
- Customer Experience
- Market Leadership
- Recommendation Likelihood
Viewing sentiment
Sentiment is the default Perception view when data is available. The sentiment page lets you:
- Review sentiment data across the selected date range
- Compare the primary brand against competitors
- Inspect provider assessments and evidence when available
Starter plans show the Sentiment view in a locked state. Upgrade to Business or above to collect and view sentiment scores, trends, schedule settings, and evidence.
Open Project Settings -> Perception for the sentiment schedule controls:
- Set the refresh frequency allowed by your plan
- Mark sentiment monitoring as active or paused
Sentiment has its own schedule, separate from segment prompt collection. Business and trial offer monthly refresh; Enterprise adds weekly; Custom adds daily. Use the options shown for your plan.
There is no separate model picker for sentiment in these settings.
Reading sentiment data
The Perception sentiment page can include:
- A radar chart comparing brands across all six dimensions
- A trends view over time
- Optional AI-written summaries for the selected brand
- Optional per-model summaries
- Optional evidence panels for specific dimensions
Date ranges
Preset date ranges are:
- Week
- Month
- Year
Interpret the result
- Compare individual dimensions as well as the average. A neutral mention badge on a response is separate from this six-dimension assessment.
- Check per-model summaries and evidence when one model appears out of step with the others. Missing evidence or a pending summary is not a zero score.
- Use sentiment alongside visibility, citations, and brand-positioning language to understand both prominence and perception.