Cleotic

Content Studio

Content Studio is the content detail view behind Opportunities. It connects monitoring data -- especially answer gaps -- to briefs and generated drafts you can use to improve your brand's presence in AI responses.

The idea

Monitoring tells you where you are missing from AI conversations. Opportunities tells you what to prioritise. Content Studio helps you plan and generate content for those gaps.

The current workflow looks like this:

  1. Find answer gaps -- Review prompts where competitors are mentioned but your brand is not.
  2. Open an answer-gap opportunity -- Read the suggested coverage and workflow state.
  3. Add a brief -- Create a brief from one of the suggested coverage items.
  4. Generate content -- Use AI to produce a draft from the brief's planning context.
  5. Review and publish -- Copy the Markdown draft, regenerate if needed, then mark it published or archive it.

Working areas

Content Studio currently has two project views:

Answer Gaps

The default Content Studio view lists answer-gap opportunities. You can filter by segment, switch between actionable/resolved/done/won't-fix/all worklists, open a gap, add suggested briefs, and update workflow state.

Pipeline

The Pipeline view lists content briefs. It supports segment filtering, status filtering, generation, regeneration, copy-to-clipboard, published/archived status updates, and deletion. Generated briefs also show the generation provider and quality details when available.

Content Studio settings

Project-wide Content Studio settings live in Project Settings -> Content Studio. That page lets you:

  • Set the default tone inherited by new briefs unless overridden
  • Create, edit, upload, and delete skills
  • Keep skills either project-scoped or organisation-wide

Skills are stored as reusable generation guidelines. The current customer UI manages them from settings; brief-specific skill attachment is not exposed in the visible brief editor.

Plan gating

Brief creation and editing remain available throughout the workflow, but AI draft generation can be plan-gated. When generation is locked or exhausted, the UI shows a lock or quota message instead of running the model.

Content Studio generation is metered by month because draft generation is the expensive part of the workflow:

  • Business: 10 generations per month
  • Starter: 0 generations per month; viewing opportunities and manual planning/editing remain available
  • Enterprise: 60 generations per month
  • Custom: unlimited generations

When the generation allowance is exhausted, you can still create and edit briefs and maintain skills. The Plan & Usage page shows used, remaining, and reset timing where available.

Getting started with Content Studio

  1. Start with Opportunities. Open Opportunities and find high-priority content or answer-gap work.
  2. Open Content Studio. Review the Answer Gaps list and choose a high-scoring gap.
  3. Add a suggested brief. Use the gap detail view to create a brief from suggested coverage.
  4. Tune the brief. Adjust title, content type, objective, and tone before generation.
  5. Generate, copy, and publish. Review the generated Markdown, move it into your publishing workflow, then mark the brief as published.