Visibility trends
Visibility trends show how scores change across the responses captured over time. Start on Performance for the primary brand's trend, then open the analytics detail view to compare brand lines.
Read the chart
The horizontal axis shows dates and the vertical axis shows visibility from 0 to 100. Hover over a point for its value. Check the legend to identify each brand.
Choose a date range and segment before interpreting movement. Longer windows help you see sustained patterns, while shorter windows make recent changes easier to inspect. A long date selection cannot reveal history outside your plan's retention window.
Investigate movement
Before attributing a rise or fall to marketing work, check:
- Whether the same prompts and models contributed responses in both periods.
- Whether collection paused or model runs failed.
- Whether prompt wording, brand aliases, or active competitors changed.
- Whether a small number of new responses moved a sparse sample.
Open model breakdown to see whether a change is concentrated in one model, then read the relevant responses.
A rising line means measured visibility increased. The chart alone cannot tell you whether a website update, model change, or another factor caused it.
Track a content change
- Record the publication date and the questions the content addresses.
- Keep those prompts and their collection scope consistent.
- Compare several later runs with the earlier baseline.
- Review citations and actual wording as well as the score.
- Share the evidence and date range in a report.