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Visibility Trends

Visibility trends show how your brand's visibility score changes over time. This is where you can see the impact of your content strategy, track seasonal shifts, and catch sudden changes before they become problems.

Reading the trends chart

The trends chart is a multi-line graph with:

  • X-axis -- Dates (formatted as "Jan 5", "Feb 12", etc.)
  • Y-axis -- Visibility score from 0 to 100
  • One line per brand -- Each brand in your project gets its own colour-coded trend line

Hover over any point to see the exact score and date. The legend identifies which colour belongs to which brand.

Date range options

Control the time window using:

  • Preset ranges -- Last 7 days, 30 days, or 365 days
  • Custom range -- Pick specific start and end dates

Shorter ranges show more granular day-to-day movement. Longer ranges reveal broader patterns and seasonal trends.

What to look for

Steady improvement

A gradually rising trend line indicates your content strategy is working. AI models are increasingly aware of and mentioning your brand. Keep doing what's working.

Sudden drops

A sharp decline in visibility could indicate:

  • An AI model was updated and its knowledge changed
  • A competitor published content that shifted AI perception
  • Your website or content went offline temporarily
  • New competitors entered the space

When you see a drop, check the model breakdown to see if it's isolated to one model or across all of them, and review recent responses to understand what changed.

Diverging brand lines

If your brand's trend is flat while a competitor's is climbing, they may be actively optimising for AI visibility. Check the answer gaps to see where they're appearing and you're not.

Seasonal patterns

Some industries have natural cycles. Over a 365-day view, you might notice patterns tied to product launches, seasonal demand, or industry events.

Connecting trends to actions

The trends chart is most powerful when you can correlate it with actions:

  1. Note when you publish content. After creating content via Content Studio or publishing on your website, watch the trends chart in the following days and weeks.
  2. Set visibility goals. Use visibility goals to define a target score and track your progress.
  3. Compare monitor-level trends. If you have multiple monitors (e.g., US vs EU), filter by monitor to see if trends differ by market.

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