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Skills

Skills are reusable content guidelines that you can attach to content briefs when generating content. They ensure consistency across your content and let you encode your brand voice, content standards, and strategic priorities in a way that's applied automatically.

What a skill contains

Each skill has:

  • Name -- A descriptive label (e.g., "Brand Voice Guidelines", "SEO Best Practices", "Technical Writing Style")
  • Content -- The guidelines themselves, written in plain text. This can include instructions about tone, structure, required elements, things to avoid, target audience, or any other direction you want to give the AI when generating content.

Skills are freeform -- you can write whatever guidelines make sense for your needs.

Examples of useful skills

  • Brand voice -- "Write in a professional but approachable tone. Avoid jargon. Use active voice. Address the reader as 'you'."
  • Competitive positioning -- "Always position our product as the most innovative option. Acknowledge competitor strengths but highlight our unique advantages."
  • SEO guidelines -- "Include the primary keyword in the first paragraph and at least two H2 headings. Keep paragraphs under 150 words."
  • Technical accuracy -- "Cite specific features and capabilities. Include version numbers where relevant. Don't make claims that can't be verified."
  • Compliance -- "Don't make performance guarantees. Include required disclaimers. Avoid superlatives like 'best' or 'guaranteed'."

Creating a skill

  1. Go to your project and open the Content Studio tab
  2. Navigate to the Skills section
  3. Click Add Skill
  4. Enter a name and the guideline content
  5. Click Save

Using skills with content briefs

When you create a content brief, you can attach one or more skills to it. The AI content generator will follow the guidelines from all attached skills when producing the draft.

For example, you might attach both "Brand Voice" and "SEO Guidelines" skills to a blog post brief, ensuring the generated content matches your tone while also being optimised for search.

Managing skills

  • Edit any skill to update its guidelines as your standards evolve
  • Delete skills you no longer need

Skills can be scoped to a specific project or shared across your entire organisation (tenant-level). Project-scoped skills appear only in that project's Content Studio.

Tips

  • Start with 2-3 core skills. A brand voice skill and a content structure skill cover most needs. Add more as specific requirements emerge.
  • Keep guidelines specific and actionable. "Write well" is too vague. "Use short sentences, active voice, and explain technical terms on first use" is actionable.
  • Update skills based on results. If generated content consistently needs the same edits, add those patterns to your skills.

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