Cleotic

Content Briefs

Content briefs are the core of Content Studio. Each brief defines a piece of content to create -- what topic, what format, and what objective it should serve -- and can use AI to generate a draft you can review, copy, edit outside Cleotic, and publish.

What a content brief contains

Each brief can include:

  • Title -- A descriptive name for the content piece
  • Source query -- The prompt or answer gap that inspired the brief
  • Objective -- The planning context the generator should satisfy
  • Content type -- Blog post, landing page, LinkedIn, tweet, or FAQ page
  • Tone -- A brief-specific tone, inherited from the project default until changed
  • Competitors mentioned -- Competitors from the source gap when available
  • Opportunity score -- How significant the visibility opportunity is
  • Generated content -- Markdown produced by the generation chain
  • Quality details -- Rubric scores, revision notes, and provider information when available

The visible brief editor currently focuses on planning fields, tone, generated Markdown, and lifecycle status.

Creating a content brief

The main brief creation path starts from Content Studio answer gaps:

  1. Open the project's Content Studio view.
  2. Choose an answer gap from Answer Gaps.
  3. Review the suggested coverage items.
  4. Click Add Brief on the suggestion you want to plan.
  5. Open the brief from the gap detail view or the Pipeline view.

Briefs created from suggestions inherit the answer-gap context, content type, objective, source suggestion, and opportunity score.

Generating content

Once you have a draft or failed brief, click Generate or Retry to run the AI generation chain. Generated briefs can be regenerated.

The generator uses the brief planning context, project/brand evidence, selected tone, available grounding, and any stored skill IDs associated with that brief. While generation runs, the UI shows step progress such as analysis, research, outline, draft, and critique.

Generation uses your Content Studio monthly allowance. If the allowance is exhausted, you can still create and edit briefs and maintain skills, but generation waits for reset or a plan change.

Reviewing generated content

After generation, the content appears in the brief as rendered Markdown. You can:

  • Read the generated draft
  • Copy it to your CMS or editor
  • Regenerate it
  • Review quality rubric scores and editor notes when available
  • Compare the pre-polish draft when a revision was applied
  • Mark the brief as published
  • Archive or delete the brief

The generated content is a starting point. Review and edit it before publishing to ensure accuracy, brand alignment, and quality.

Content brief status

Briefs move through a lifecycle:

  1. Draft -- Brief created, content not yet generated
  2. Generating -- AI is producing the content
  3. Generated -- Draft is ready for review
  4. Failed -- Generation failed and can be retried
  5. Published -- You've marked the content as published
  6. Archived -- Content is no longer active

Use the Pipeline filters to focus on a specific status.

Tips

  • Start from answer gaps. The highest-opportunity gaps are the best candidates for content briefs.
  • Use suggested coverage. Suggestions keep briefs tied to the actual missing conversation.
  • Tune before generation. Draft and failed briefs can still be adjusted before generation.
  • Use skills for durable guidance. If generated content consistently needs the same edits, update skills in Project Settings.