Cleotic
Free AuditSign In

Content Briefs

Content briefs are the core of Content Studio. Each brief defines a piece of content to create -- what topic, what format, which competitors to address -- and uses AI to generate a draft you can review, edit, and publish.

What a content brief contains

Each brief includes:

  • Title -- A descriptive name for the content piece (e.g., "EV Range Comparison Guide 2025")
  • Prompt text -- The core question or topic the content should address. This is often derived from an answer gap.
  • Content type -- The format of the content:
    • Blog post -- Long-form articles
    • Landing page -- Product or feature pages
    • LinkedIn post -- Social content for LinkedIn
    • Twitter post -- Short-form social content
    • FAQ page -- Question-and-answer content
  • Competitors mentioned -- Which competitor brands the content should address or differentiate against
  • Opportunity score -- How significant the visibility opportunity is (often carried over from answer gap data)
  • Skills -- Skills to apply when generating the content
  • Visibility goal -- An optional link to a visibility goal this content supports

Creating a content brief

  1. Go to your project and open the Content Studio tab
  2. Click Create Brief
  3. Fill in the title and prompt text
  4. Select a content type
  5. Add competitors to address (optional)
  6. Set the opportunity score (optional)
  7. Attach skills for content guidelines (optional)
  8. Link to a visibility goal (optional)
  9. Click Save

You can also create briefs directly from the answer gaps table, which pre-fills the prompt text and competitor information from the gap data.

Generating content

Once you have a brief, click Generate to produce an AI-written draft. The generator:

  1. Uses your prompt text as the core topic
  2. Applies all attached skills as writing guidelines
  3. Considers the competitors you've listed
  4. Produces content in the format matching your selected content type

The status changes from Draft to Generating while the AI works, then to Generated when the draft is ready.

Reviewing generated content

After generation, the content appears in the brief as rendered Markdown. You can:

  • Read and evaluate the draft
  • Copy to clipboard to paste into your CMS or editor
  • Regenerate if the draft doesn't meet your needs

The generated content is a starting point -- review and edit it before publishing to ensure accuracy, brand alignment, and quality.

Content brief status

Briefs move through a lifecycle:

  1. Draft -- Brief created, content not yet generated
  2. Generating -- AI is producing the content
  3. Generated -- Draft is ready for review
  4. Published -- You've marked the content as published (for tracking purposes)
  5. Archived -- Content is no longer active

Update the status as you move through your content workflow to keep your Content Studio organised.

Tips

  • Start from answer gaps. The highest-opportunity gaps are the best candidates for content briefs. They represent specific places where your brand is missing from AI conversations.
  • Use multiple content types. A single answer gap might benefit from both a detailed blog post and a concise FAQ entry.
  • Iterate on skills. If generated content consistently misses the mark, update your skills with more specific guidelines rather than editing each draft manually.
  • Link briefs to goals. Connecting briefs to visibility goals helps you track which content efforts are driving real visibility improvements.

Related