Cleotic

Answer gaps

An answer gap identifies a monitored question where active competitors are mentioned in the available evidence and your primary brand is absent. Use gaps to find relevant questions to investigate, then decide whether a content change would help.

Find a gap

Open Content Studio -> Answer Gaps, or follow a content action from Opportunities. Review the question, competitors mentioned, opportunity score, and supporting evidence. Open the gap to see suggested coverage and any existing briefs.

An individual answer without your brand is not always an open prompt-level gap. The gap analysis considers the available evidence for that prompt, which can include multiple responses.

Recommendation gaps

The same Content Studio worklist can include Recommendation gap items. These identify answers where a competitor is recommended but your primary brand is not, even if your brand appears in the text. Read the recommendation evidence before deciding what to change.

Understand the score

The basic answer-gap score adds 25 points for each distinct active competitor mentioned, capped at 100. For example, two competitors produce a score of 50. It does not estimate traffic, revenue, or the probability of winning a recommendation.

Use the score to order a review, then judge the question's relevance to your business. A question explicitly about a competitor may not be a useful content target.

Work a gap

  1. Read the captured answers to understand why the competitor appears.
  2. Check citations and verify the claims against the linked sources.
  3. Open the gap in Content Studio and review its coverage suggestions.
  4. Add a brief for a useful suggestion, then generate a draft if your plan allows it or write the content in your usual editor.
  5. Review and publish the content outside Cleotic.
  6. Check later prompt runs for new evidence.

Content Studio keeps workflow decisions such as done or won't fix separately from the evidence that determines whether a gap is resolved. Marking work done does not mean the brand has started appearing.

When gaps are missing

Confirm that the project has an active primary brand, active competitors, and captured responses. Check the segment and worklist filters. A question with no competitor mentions is not an answer gap under this definition.