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Answer Gaps

Answer gaps are prompts where competitors are mentioned in AI responses but your brand is not. They represent concrete opportunities -- specific questions where you're missing from the AI conversation and could gain visibility.

Why answer gaps matter

Every answer gap is a place where potential customers are hearing about your competitors but not about you. By identifying these gaps, you can take targeted action to get your brand included in those conversations.

Answer gaps are one of the most actionable metrics in Cleotic. Rather than trying to improve visibility broadly, they tell you exactly where to focus.

Reading the answer gaps table

The table shows:

  • Prompt text -- The question that was asked
  • Your brand mentioned -- Whether your primary brand appeared in the response (gaps are where this is "no")
  • Competitors mentioned -- Which competitor brands were mentioned instead
  • Opportunity score -- A numeric score indicating how significant the gap is. Higher scores mean bigger opportunities.
  • Suggested action -- A recommendation for what kind of content might help fill the gap

Gaps are sorted by opportunity score, with the biggest opportunities at the top.

Opportunity score

The opportunity score considers several factors:

  • How many competitors appear in the response (more competitors = bigger gap)
  • How prominently competitors are mentioned (earlier mentions = higher opportunity)
  • How consistently the gap appears across different AI models

A prompt where every competitor is mentioned prominently and your brand is completely absent will score higher than one where only one competitor gets a passing mention.

Taking action on gaps

When you find a high-scoring gap:

  1. Understand the context. Click the prompt to see the full AI responses. Read how competitors are being discussed and what information the AI model is drawing on.

  2. Check citations. Look at which sources AI models cite for those competitor mentions. This tells you what kind of content is influencing AI perception. See Citations.

  3. Create content. Use Content Studio to generate content that addresses the gap. Content briefs can be created directly from answer gaps, pre-filled with the prompt context and competitor information.

  4. Monitor the result. After publishing content, watch the gap over subsequent prompt runs to see if your brand starts appearing in responses.

Tips

  • Focus on high-opportunity gaps first. Don't try to fill every gap at once. Target the ones with the highest opportunity scores.
  • Look for patterns. If several gaps cluster around a specific topic (e.g., pricing, integrations, support), you may need a broader content initiative rather than individual pieces.
  • Gaps change over time. As AI models are updated, some gaps close naturally while new ones appear. Review your gaps regularly, not just once.
  • Not all gaps are fixable. Some prompts are inherently about competitors ("How does Salesforce pricing work?"). Focus on gaps where your brand is a legitimate answer.

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