Sources
Sources is the evidence surface for the material AI systems cite, the AI traffic that reaches your owned domains, and the site signals that help owned pages become citation evidence. It is split into three surfaces: AI citations, AI traffic, and Site intelligence.
What Sources answers
Use Sources to understand:
- Which domains and URLs AI models cite when mentioning your brands
- Whether owned domains are appearing in citation evidence
- Whether owned-domain tracking is installed and active
- Which AI crawlers are visiting your website
- Whether real users are arriving from AI assistants
- Whether key owned pages are crawlable, structured, fresh, and deep enough to support answer gaps
AI citations
Use AI citations to inspect the domains, ownership labels, brands, models, and supporting URLs attached to model responses. This is where you check whether owned domains, competitors, publishers, review sites, or other third-party sources are shaping AI answers.
AI traffic
Use AI traffic to review which pages receive AI crawler attention, which pages receive AI referrals, which systems are involved, and where crawler interest is not yet becoming referral traffic.
Site intelligence
Use Site intelligence to audit important owned-domain pages such as pricing, comparison, alternatives, docs, FAQ, category, and proof pages. The audit checks discovery, crawl access, rendering, structured data, freshness, owned citations, and linked Content Studio answer gaps.
Tracking setup
Project Settings owns tracking setup. Use Project Settings -> Tracking setup to add one tracking site per domain or subdomain you want to monitor; AI traffic links back there when setup needs attention.
Two collection paths are available:
- Tracking pixel -- records visits from JavaScript-capable AI browsers
- Server-side tracking -- records crawler and referral evidence from server-side request logs
For strongest coverage, configure both where possible.