Brands

Brands are the companies or products you want to track in AI responses. Every project needs at least one brand, and you can add as many competitors as you want to benchmark against.

Why brands matter

When Cleotic analyses an AI model's response, it looks for mentions of your brands. This is how it calculates visibility scores, share of voice, sentiment, and all other analytics. The brands you configure determine what Cleotic looks for in every response.

Primary vs competitor brands

Each project has exactly one primary brand and any number of competitor brands.

• Primary brand -- This is the brand you care about most. It's highlighted in analytics dashboards, appears first in rankings, and is the one measured in answer gap analysis (gaps are prompts where your primary brand is missing but competitors appear).
• Competitor brands -- The brands you're benchmarking against. These could be direct competitors, adjacent brands, or any other companies you want to compare with.

Brand fields

When adding a brand, you provide:

• Name -- The brand name as it would appear in AI responses (e.g., "Notion", "Salesforce")
• Domain -- The brand's primary website (e.g., "notion.so", "salesforce.com"). Cleotic uses this for citation analysis to determine which citations belong to which brand.
• Aliases (optional) -- Alternative names the brand goes by, separated by commas. For example, a brand entry for "Amazon Web Services" might have aliases "AWS, Amazon Cloud". This helps Cleotic catch all variations when AI models refer to the brand differently.

Adding brands

You can add brands during the project wizard (Step 2) or at any time from the Brands tab on your project page.

To add a brand after project creation:

1. Go to your project and click the Brands tab
2. Click Add Brand
3. Fill in the name, domain, and optional aliases
4. Check Primary brand if this is your main brand (only available if no other brand is marked as primary)
5. Click Save

Editing and deleting brands

From the Brands tab, you can:

• Edit any brand to update its name, domain, aliases, or primary status
• Delete a brand to remove it from the project

Changing the primary brand designation is as simple as editing the brand you want to make primary and checking the primary checkbox.

Reanalysing brands

If you add a new brand, update a brand's aliases, or change which brand is primary, your existing responses don't automatically update. To apply the changes to historical data, use the Reanalyse action on the Brands tab.

Reanalysis re-processes all existing responses in the project to recalculate brand mentions, sentiment, and citations based on your updated brand configuration. This can take a few minutes depending on how many responses you have.

Tips

• Be specific with aliases. AI models might refer to your brand in unexpected ways. Check your responses to see how models actually mention your brand, then add those variations as aliases.
• Include the main competitors. The more competitors you track, the more meaningful your share of voice and answer gap data becomes.
• Set domains carefully. The domain field is used to determine citation ownership. If a citation links to your brand's domain, it's classified as "own" rather than "competitor" or "third-party".

Plan limits

See Plans and usage for full details.