Cleotic

Brands

Brands are the companies or products Cleotic looks for in captured answers. A configured project has one primary brand and a set of competitors, within your organisation's active-brand allowance. An empty project needs brand setup before its brand metrics are useful.

Primary brand and competitors

Your primary brand is the focus of Performance, the Mentions feed, and answer-gap analysis. Competitors provide the comparison set for visibility and share of voice.

Choose competitors relevant to the questions you are testing. Adding unrelated brands changes the comparison without making it more useful.

Add a brand

  1. Open Project Settings -> Brand setup.
  2. Click Add Brand.
  3. Enter the brand's Name and Domain.
  4. Add optional comma-separated Aliases, such as AWS for Amazon Web Services.
  5. Set Primary brand if the project does not have one, then click Create.

Use the brand's own domain. Cleotic uses domains to classify citation ownership. Keep aliases specific; a common word can match unrelated text. Site metadata and alias suggestions are optional aids, and you can enter the details yourself.

Edit or change the primary brand

Open a brand's edit action and update its name, domain, or aliases, then click Save Changes.

To switch the primary brand, edit the current primary brand and choose another active brand in the Primary brand selector. You can also edit an active competitor and choose Make this the primary brand. A paused brand cannot become primary.

Historical reanalysis

Adding or editing a brand from Brand setup starts historical reanalysis after saving. This applies the updated brand configuration to existing responses. Allow it to finish before comparing metrics; a change in matching can change historical results.

Reanalysis reuses captured answers. It does not ask the AI models the prompts again. If Cleotic cannot refresh progress, use Retry status check in the banner. If the analysis itself fails, contact support with the project and the change you made.

Pause or delete a competitor

Pausing a competitor preserves its history and removes it from active-brand analysis and active-brand capacity. You can resume it later if capacity allows. The primary brand cannot be paused.

Deleting removes the brand from the project. Review the confirmation before deleting; pause a competitor if you may need it again.