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Visibility Goals

Visibility goals let you define a target visibility score and track your progress toward it. They connect your monitoring data to your content strategy, giving you a clear measure of whether your efforts are paying off.

What a visibility goal contains

Each goal includes:

  • Name -- A descriptive label (e.g., "Reach 80% visibility by Q2")
  • Target score -- The visibility score you want to achieve (0-100)
  • Baseline score -- Your visibility score when the goal was created, set automatically
  • Current score -- Your latest visibility score, updated as new data comes in
  • Target date (optional) -- A deadline for reaching the target
  • Status -- Active, Achieved, or Archived

Creating a goal

  1. Go to your project and open the Content Studio tab
  2. Navigate to the Visibility Goals section
  3. Click Add Goal
  4. Enter a name and target score
  5. Optionally set a target date
  6. Click Save

The baseline score is captured automatically from your current visibility data, giving you a clear starting point.

Tracking progress

Once a goal is active, you can monitor it through:

  • Progress visualisation -- See how your current score compares to your baseline and target
  • Linked content briefs -- See which content briefs are connected to this goal and their status
  • Score history -- Watch the current score update as new monitoring data comes in

The goal gives you a single place to see whether your content creation efforts are translating into actual visibility improvements.

Goal status

  • Active -- You're working toward this goal
  • Achieved -- Your current score has reached or exceeded the target. You can mark a goal as achieved manually or it updates when the target is hit.
  • Archived -- The goal is no longer relevant. Archive goals you're no longer pursuing rather than deleting them, so you maintain a record.

Tips

  • Set realistic targets. Look at your current score and recent trend when setting a target. A 10-20 point improvement over 3 months is ambitious but achievable for most brands.
  • Link content briefs to goals. This creates a clear connection between the content you're producing and the visibility outcomes you're targeting.
  • Review goals monthly. Check whether your current score is trending toward the target. If not, you may need more content, different content, or updated prompts.
  • Use goals for reporting. Goals are a clear way to communicate AI visibility progress to stakeholders -- "We started at 55%, we're now at 68%, targeting 80% by June."

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