Perception
Perception is where Cleotic shows how AI models frame your brand, not just whether they mention it.
Sentiment is the default Perception view, with Brand perception available for phrase and positioning analysis.
When to use it
Use Perception when you want to understand the language and judgement attached to your brand:
- What AI models uniquely associate with your brand
- Which phrases competitors own more strongly
- Which category terms are shared across the market
- Whether sentiment dimensions support or weaken the current positioning
Views
Perception has two views:
- Sentiment -- scores, trends, summaries, and evidence across the sentiment dimensions
- Brand perception -- top phrases, phrase drift, and brand-versus-brand comparison