Opportunities
Opportunities gathers brand signals into a prioritised list of actions. Use it to decide which setup or content task to investigate next.
What appears
Cards can point to content gaps, prompt coverage, segment status, source tracking, competitor setup, or reports. Each card explains the issue and links to the relevant part of the brand.
Priorities come from the available signals. A high score helps order the list; it is not a forecast of traffic or commercial impact.
Work an action
- Read the card and its evidence.
- Open the linked page.
- Complete the setup change or review the suggested content work.
- Return to Opportunities after the underlying data refreshes.
Cards update as the evidence changes. A paused-segment action can clear after you resume the segment. A content action can change as its briefs move through generation and review.
Publishing content does not itself establish that an answer gap is resolved. Check later response evidence before treating the visibility issue as fixed.
Content workflow states
The list reflects current signals. Detailed content work lives in Content Studio -> Answer Gaps, where you can review history, manage briefs, and record a workflow decision such as done or won't fix.
Content Studio keeps those decisions separately from whether the evidence still shows a gap. Use its worklist filters when you need to revisit completed or dismissed content work.